The result: The 7 million jars manufactured for this campaign were sold out as soon as they hit the market.
Not only did they use this AI to create an avatar to replace an actor, but they also used it to cut the costs of video production.
Retargeting can help you re-engage lost prospects and boost your social advertising and lead generation strategy.
Let’s say someone clicked on your first ad and scrolled through the landing page but did not complete the form. You can retarget them with advertisements that encourage them to complete the signup process. Because retargeted ads have a 10X higher click-through rate than regular display ads, this could significantly boost your lead generation efforts.
Consider what Expedia has done.
JP Morgan Chase’s trust in AI for their copywriting efforts
Industry Type: Banking
Use Case: Copywriting
The Idea: When it realized that AI could create better copy than humans, Chase signed a deal with Persado, a software startup, when the copy generated by AI had higher click rates- even double in most cases. In a statement, Kristin Lemkau, chief marketing officer at JPMorgan Chase, said, “Persado’s technology is incredibly promising. It rewrote copy and headlines that a marketer, using subjective judgment and their experience, likely wouldn’t have. And they worked.”
The Results: As Kristin mentioned, Persado did magic on their copywriting. With their help, Chase saw a 450% lift in CTRs on ads, which led Chase to keep Persado by their side for longer.
How you can replicate this:
Copywriting with AI has been too popular lately, and it can automate many of your writing tasks. Wanna get started? Check these out:
Heinz asked AI to ‘draw ketchup’ (and it went remarkably well)
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It’s no surprise that AI has made a huge impact on graphic design, as designers can now create stunning visuals with ease and efficiency.
Platforms like DALLE 2 and Midjourney can generate lifelike images and artwork based on a description, while Canva uses AI algorithms to suggest design elements based on your design history.
Adobe’s design software also uses AI to automate repetitive tasks like resizing images and selecting fonts. Plus, Tailor Brands uses AI to create unique logos for businesses by analyzing their industry and brand personality.
AI has been used to create album covers, such as the one designed for Taryn Southern by an AI program called Amper Music.
Automated design templates
Designing dope and eye-catching graphics can be a tough nut to crack, especially if you ain’t got the design skills.
But hey, AI-powered automated design templates can be the real deal here, making the design process a breeze and more accessible for individuals and businesses alike.
With AI, you’ll have a whole library of customizable templates at your fingertips, and you can tweak them to suit your needs. For instance, Canva offers pre-designed templates for social media posts, flyers, business cards, and more.
Another example is Adobe Spark, where you can customize templates for videos, graphics, and web pages.
By using AI-powered automated design templates, you can save time, cut costs, and create top-notch designs.
Personalized design content
Personalized design content is a way to speak directly to your audience with targeted and relevant content.
Traditional graphic design can be expensive and time-consuming, especially if you want to create personalized content for each individual.
AI can automate the process of creating personalized design content by analyzing data and crafting content that is unique to each individual.
Some examples of AI in graphic design include Adobe Photoshop’s Content-Aware Fill, Autodesk Fusion 360’s Auto-Fill, and Gravit Designer’s Live Path Effects toolset.
By using AI in graphic design, you can create high-quality personalized content that resonates with your audience and save time and money in the process.